Microchip Demos: Ultra-Low Power MCU and iPod/Phone/Pad Development Kits
Fanie Duvenhage, Director of Product Marketing/Applications/Architecture, SMTD New Product Development at Microchip, demonstrates the PIC24 XLP ultra-low power MCU and development kits for the iPod/iPhone/iPad.
Asset Tracking Demo
Joel Young, SVP of R&D and CTO of Digi International, demonstrates wireless asset tracking using GPS.
TI MSP430 and Bluetooth
Matt Kurtz from Texas Instruments' Wireless group demonstrates the use of the MSP430 and Bluetooth in a variety of applications.
Wireless Smart Home Demo
Joel Young, SVP of R&D and CTO of Digi International demonstrates using Bluetooth in a 'smart home'.
Freescale Tower Demo
Chris Coleman from Freescale Semiconductor demonstrates their Tower development kit with a wide range of plug-in boards.
ARM Cortex-M4
Shyam Sadasivan, CPU Product Manager in ARM's Processor Division, details the design of the Cortex-M4 in embedded applications.
Media and Storage Processor
Gopi Srineni, VP for Consumer and SMB Business for Applied Micro, talks about their APM 821xx processor, a single-core system-on-a-chip (SoC) device offering high performance, high integration and energy efficiency for multi-function storage applications and media servers for the connected digital home.
Differential Power Analysis Attack
Pankaj Rohatgi of Cryptography Research Inc. demonstrates a differential power analysis (DPA) attack in action, attempting to crack the encryption on a supposedly defended chip. Paul Kocher explains how to defend against it.
Tektronix DSO Demo
Gina Bonini, Technical Marketing Manager for Value Markets, at Tektronix demonstrates their latest digital storage oscilloscope (DSO).
Mentor Graphics on the Embedded Market
Glenn Perry, General Manager of Mentor Graphics' Embedded Software Division, explains what his division is up to, plus his take on where the market is going and Mentor's plans to play in it.
Caliber InRoute
Mentor Graphics' Michael Buehler, Director of Marketing, and Pravin Madhani, General Manager Place & Route Division, explain their Caliber InRoute tool and what it means to embedded developers.
Intel Atom Demo
Dan Rowland, SVP at InHand Electronics, demonstrates his company's new Intel Atom-based single-board computer (SBC).
Virtualization Demo
Joe Fabbre, Technical Solutions Manager at Greenhills Software, demonstrates Integrity Secure Virtualization, running both an RTOS (Integrity) and Linux for different applications.
High-Speed Graphics Demos
Peter McGuiness, Director of Business Development for Imagination Technologies, demonstrates high-speed graphics for games and communications applications as well as their new META MCU.
